Hybrid models are changing the piano market, too


HYBRID is all the rage. Buyers want the reliability and beauty of the traditional product but are also keen on the flexibility, cost-effectiveness and modernity provided by electric innovations. With a hybrid, they can have it both ways.

We are, of course, talking about pianos. Sales figures for acoustic pianos have long made for depressing reading. Over the past decade, sales of upright pianos have dropped by 41.1%, while grand piano sales plummeted by 61.1%. That decline is accelerating. Last year, sales of grand pianos in America—a key market—fell by 15.8%, according to the National Association of Music Merchants. Sales of upright pianos fell by 5.7%. One might assume that the piano is falling out of favour.

But the figures do not reveal the whole picture. Sales of piano books in the US are enjoying an uptick, suggesting that there are still plenty of keen pianists. Sales of digital pianos look promising, too. Last year Americans…Continue reading

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